Pappy Van Winkle’s Family Reserve 20 Years Old 2006 100% Stitzel-Weller
Pappy began working at W.L. Weller & Sons first as a traveling whiskey salesman and eventually as the President of Stitzel-Weller Distillery. He helped shape the industry during and after Prohibition. Through his endeavors in the warehouse, the boardroom and on the road, he built a reputation in the bourbon industry that was second to none. Fine bourbon was his mission, and he accepted nothing less.
Pappy’s son, Julian Jr., operated the distillery from 1964 until the family sold it in 1972. After, not one to be defeated, he got himself an office and a secretary and formed a company called J.P. Van Winkle and Son. He got into marketing bourbon through many types of commemorative decanters, some of the more popular being for universities. But he never stopped bottling on the side. He created the Old Rip Van Winkle label as a side venture in case his son, Julian III, wanted to come into the business.
Julian III took over the business in 1981 after his father passed away. He was 32 years old with a wife and four young children. The premium bourbon business was in a lull, but 90 years ago, Pappy started from the ground up, too. So, with this same, innate passion, Julian purchased the Old Hoffman Distillery in Lawrenceburg, Kentucky, for barrel storage and bottling purposes. He couldn’t afford much advertising, but the quality of Old Rip Van Winkle sold itself. Julian III and his impeccable palate created quite a stir.
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